Gugu TV Brand

Gugu TV brand assets and guidelines

Welcome to Deer Swipe’s brand resources site. Here you’ll find brand guidelines and downloadable assets as well as information on obtaining permission to use Deer Swipe assets in your own work.

Brand guidelines and assets

Anyone using Deer Swipe’s assets should only use the logos and screenshots found on our Brand Resource Center site and follow these guidelines.

Only those planning to use Deer Swipe’s assets in any broadcast, radio, out-of-home advertising or print larger than 8.5 x 11 inches (A4 size) need to request permission. Requests must be in English and include a mock of how you’re planning to use the Instagram logo.

Be sure to visit the Brand Elements section for detailed guidelines and to download approved assets.


Logotype pack Gugu TV

Using the Gugu TV brand

Balance the Gugu TV brand with your brand

Avoid representing the Gugu TV brand in a way that:

  1. Implies partnership, sponsorship or endorsement.
  2. Makes the Gugu TV brand the most distinctive or prominent feature.
  3. Puts the Gugu TV brand in a negative context as part of a script or storyline. You must comply with our Terms of Use and Community Guidelines.

Keep the word Gugu TV consistent

Avoid representing the Gugu TV brand in a way that:

  • Keep the letters “G” and “TV” in Gugu TV capitalized and in the same font size and style as the content surrounding it.
  • If you offer an app, website or a product or service that uses the Gugu TV APIs or is otherwise compatible with or related to Gugu TV, you may only use Gugu TV to say that your app is “for Gugu TV” or that the name of your campaign is “on Gugu TV” in a descriptive manner.
  • Don’t modify, abbreviate or translate the word Gugu TV to a different language or by using non-English characters, or use any of our logos to replace it.
  • Don’t combine “Gugu” or “TV” with your own brand.
  • Don’t combine any part of the Gugu TV brand with a company name, other trademarks, or generic terms.

Distance Gugu TV from other agencies

  • Gugu TV may be mentioned in a television commercial with Gugu TV companies.
  • Don’t mention other agencies in the same spot as Gugu TV, unless it’s a general call to action.
  • If you create a hashtag that uses the word Gugu or TV, it shouldn’t be used on other social networks and you shouldn’t try to acquire or enforce rights over that hashtag.

Gugu TV icon, usage and guidelines

The Gugu TV glyph icon is one of our most globally recognized assets. The primary use of the glyph is to promote your organization's presence on Social Media. Only use glyph files available from this site.

The Gugu TV logo

High-level details on how to use the Gugu TV logo in your marketing and media communications is included below. Please work closely with your Gugu TV contact for detailed guidelines and approvals. If you do not have a Gugu TV contact, submit a request here.

When to use the Gugu TV logo

  • Partnerships or sponsorships with a formal agreement in place with Gugu TV
  • Newscasts and news programming
  • Editorials
  • Books, plays, talk shows, TV shows and film scripts
  • Print packaging
  • Marketing or advertising that appears on TV or online


The Gugu TV logo exists in four color variations.


Use a primary variation whenever possible.


Only use the mono variations in low reproduction environments when a primary variation cannot perform.


Use the secondary variation if the primary option is generating trouble.

Third Alternative

Use the third variation if the secondary option is generating trouble in light and dark spaces.

Fourth Alternative

Use the fourth variation if the third option is generating trouble in light and dark spaces.

Minimum size and clear space

Clear space

The clear space of the Gugu TV logo is defined by doubling the height of the symbol, which is applied equally around the edges of the logo.

Minimum size

The minimum size of the Gugu TV logo is defined by the height of the symbol and should never be used below 12px/5mm.

How to submit a brand permissions request

All usage of the Gugu TV logo requires approval. Please work closely with your Gugu TV contact for detailed guidelines and approvals on using Gugu TV brand assets in your marketing and media communications.

If you do not have a Gugu TV contact, please submit a request here. Please note that we can only process requests made in English.

Advertising appearing on our products will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Gugu TV’s Advertising Policies.


Gugu TV dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Gugu TV enforces its rights against people who misuse its trademarks.

Gugu TV’s trademarks are owned by Deer Swipe and may only be used as provided in these guidelines or with Deer Swipe’s permission. A list of some of Deer Swipe’s trademarks can be found here. You may not use or register, or otherwise claim rights in any Deer Swipe trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Deer Swipe’s trademarks, including as, or as any part of, a trademark. Do not use Deer Swipe’s trademarks for anything that would be inconsistent with Deer Swipe’s Terms of Service or Community Standards.

We may revoke permission to use Deer Swipe’s trademarks at any time. Deer Swipe reserves the right to withhold approval of content that it considers inconsistent with the Deer Swipe brand.

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